publish ios app

i need to know how to publish ios app
i found that i can publish it to app store but i should have itunes account
so i can publish it using adhoc
i found this article,_testing,_and_metrics/app_distribution/ad-hoc-distribution/
then i logged in using my apple id but i didn't found "Certificates, Identifiers & Profiles section"
what should i do
please help


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