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Do I need Ad SDK for using ad platform such us CPIMobi?

Hello, anyone.

I just published my app to Google Play Market and I`m searching for promote tools. My friend recommended CPIMobi for get incentive installs to boots my app. I search some feedback on forums, but there a few information. Anyone is using it and can share their experience? Also, do I really need put ad SDK in my app for using this type of platform?

Will be thankful for any recommendations.

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